Evolution of Music Expo
GOAL

Design a sales expo around our city’s moniker – Music City USA – in a fresh & modern way that would ensure maximum impact for the 2000 people in attendance.

The Challenges

(1) Design four entirely unique spaces, themed to a musical genre - all in the same room; (2) Make guests feel welcome and encourage them to interact with exhibitors and other attendees; (3) Manage a 24-hour flip of the event space, transforming the musical-themed expo into an all-white after party.

The Solutions

Having chosen to host their sales expo in Nashville, it was important to our client that the theme match the destination. Using lighting design to define the four themed areas, our team set out to bring Rock, Pop, Hip Hop & Blues/Jazz to life for the Evolution of Music theme. Colors & props indicative of each genre created an immersive space for guests while interactive booths and gaming ensured their engagement. Our biggest challenge - the overnight flip of the event space was possible because we re-used draping and leaned heavily on the lighting design. This not only transformed the space but ensure the budget stayed on key.

Services Provided

Venue Selection | Transportation & Logistics | Overall Event Design, Lighting & Themed Decor | Branded Signage & Booths | Event Staffing | DJ

See more from this bright & fun expo.